PM Study Club · Session 06
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Product Management · Beginner class

Session 6
Decks worth copying

Seven patterns from two real competition decks, SILATIK and Raildrop, to copy into your final deck.

SILATIK opening slide: one person every 2 minutes infected with dengue
SILATIKdengue prevention app
Raildrop problem slide: situation, complication, question
Raildropstation parcel lockers

Open with one number a person can feel

  • 1“Every 2 minutes, 1 person”210,664 cases a year, turned into a pace anyone can picture.
  • 2Next to the neighboursMalaysia and Thailand make the size obvious.
  • 3Source on the slideStatista and Kemenkes, so nobody has to ask.
They care now. How do you lay out the problem?
SILATIK · opening slide
SILATIK opening: every 2 minutes, potentially 1 person in Indonesia is infected with dengue; bars for Indonesia, Malaysia, Thailand 1 2 3

Lay out the problem as situation, complication, question

  • 1SituationWhat is true and growing: 178 million e-commerce users.
  • 2ComplicationWhat goes wrong: last-mile delivery adds carbon.
  • 3QuestionThe one question the rest of the deck answers.
Who actually feels this problem?
Raildrop · Advadev · problem analysis
Raildrop problem analysis slide in three columns: situation, complication, question 1 2 3

Give the problem a face: Siti, a dengue cadre

  • 1One named personSiti, 35, inspects homes for mosquito larvae.
  • 2Pain points, as a pathEach stop is one thing that slows the work down.
  • 3Real photosFrom their own interviews, not stock images.
You named the problem. How do you prove the fix?
SILATIK · user persona
SILATIK slide: personas Siti and Hendra, pain points along a path, interview photos 1 2 3

Put the formula next to the result

  • 1200 g − 85 g = 115 gOne box per step, so a judge can follow it.
  • 2Daily offset = N × S20 parcels × 0.115 kg ≈ 2.3 kg CO₂ a day.
  • 3Rp 9,000 vs Rp 6,410Both prices and the gap, not just “cheaper”.
And the detail that doesn’t fit on the slide?
Raildrop · Advadev · impact calculations
Raildrop slide: system architecture and impact calculations with formulas 1 2 3

Keep the story short; put the detail in an appendix

8slides of story
33pages of appendix
  • 1Likely questions first“Priority details”: competitors, money, interviews, risks.
  • 2Grouped, with a contents pageFind any answer in seconds during Q&A.
So how do you end the story?
Raildrop · Advadev · appendix contents
Raildrop appendix table of contents: appendices A to E 1 2

End on one line that sums up your proof

  • 1“Deliver smarter, not costlier”Smarter: less CO₂. Not costlier: about 30% cheaper. Both proven earlier.
  • 2The product, one last timeThe locker and the app, so the judge leaves with a picture.
One more pattern runs through every slide.
Raildrop · Advadev · closing slide
Raildrop closing slide: Deliver Smarter, Not Costlier, with the locker and app 1 2

Under every title, one sentence that says the point

The title tells the judge where they are. The subheader tells them what to believe.

All seven patterns, on one card.
SILATIK · main slides, word for wordreal
TitleSubheader
  1. Problem IdentificationIndonesia is facing a massive issue with the high number of dengue cases reaching higher
  2. Current EffortsIn facing this issue, the government initiated the Jumantik program
  3. User Persona and ComplicationTwo main personas who plays a vital role in the jumantik program faces pain points
  4. Solution OverviewIntroducing SILANTIK, the all-in-one platform for dengue management
  5. FeasibilitySILANTIK is proven to have a good response by future users
  6. ImplementationProjected in financial and timeline, SILANTIK is made to be sustainable
  7. Adoption Metrics and Go-to Market StrategyTo maintain SILANTIK’s relevancy, we addressed metrics and GTM Strategy
Read only the right column: problem, current fix, who hurts, solution, proof, plan. That is the whole pitch.

Seven patterns to copy into your deck

Each one has a place in the deck, from the first slide to the appendix.

Here is Dignition’s deck, using them.
Copy card
Open
One number a person can feel
Problem
Situation, complication, question
Problem
One named user, real photos
Proof
The formula next to the result
Proof
Detail in an appendix, with a contents page
Close
One line that sums up the proof
Every slide
A subheader that says the point

Dignition’s final deck, in four subheaders

Each part comes from a past session. Read only the sentences: the recommendation is already there.

Now find the patterns in a real deck.
Final deck · Dignitionexample numbers
  1. 01Who has the problem
    session 3    Dignition never reminds mentees before a deadline
  2. 02What the data says
    session 4    4 in 10 mentees submit late
  3. 03The fix, as a test
    session 5    A reminder email lifted on-time submissions from 60% to 67%
  4. 04Recommendation
    final    Send the reminder to every mentee, and keep spam reports under 2%

Find the patterns in one deck with your group

Group 1SILATIKDengue reports for jumantik cadres
Group 2RaildropParcel lockers at train stations
Group 3TrifectaMaking Tavi skincare aspirational
Group 4Depok JayaMantappu’s shift from merch
Find three patternsWhich slide, which pattern from the card?
Pick one to copyWhere does it go in your own deck?
20 minThen write your own.

Write your four subheaders, then swap

  1. Write one sentence per partYour product, your numbers. No slides yet.
  2. Swap with another groupThey read only your four sentences.
  3. They say your recommendation backIf they can’t, rewrite the sentence that lost them.
Your final deck20 min
  1. 01Who has the problem
  2. 02What the data says
  3. 03The fix, as a test
  4. 04Recommendation